Solid marketing skills are generated through the merger of two crucial practices: traditional experience built over time and the ability to learn and adapt to the ever-changing mediums of digital media. It takes experience to intuitively know when and what is appropriate, but social trends of conduct also change along with technological advances. Due to my profession, I'm not only concerned with my own generation, but always keep an interest in all age groups. I stay engaged with young and old to understand what their expectations are, what mediums are preferred, and how they use various online platforms.
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Oh, Paris! My first visit was accidental. A delayed flight from Florence and our connecting flight in Paris was missed. So what do you do when you have a full extra day in Paris? Do you stay at the airport hotel and use your dinner voucher? Heck no! You hop on the train to the […]
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My favorite city in the world, for both bias and completely objective reasons of course! I lived there for five years. Five of my best years. I moved to Stockholm when I was 20. I learned the streets, lived in three different inner city apartments, learned to walk the Stockholm Pace. I still do, to […]
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Leonardo da Vinci once said, “Art is Never finished, only abandoned,” but considering the many masterpieces he created in his lifetime, I have a feeling Leonardo knew a thing or two about time management. In marketing where we’re always working on multiple projects simultaneously, one simply cannot tackle one project at a time, expect to […]
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Branding is one of the most misunderstood and undervalued aspects of a business, abused even. Stretched logos, colorful borders in eblasts, Comic Sans in business emails, all-out creative Powerpoints with all the bells & whistles. It’s time for Brand Enforcement In a previous position years ago it became known to my co-worker and I that […]
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We’ve all sat there, staring at a bad review, wondering what went wrong. It doesn’t sound as if they are describing your company at all. You inquire about the incident within your company so you can figure out how to respond. Should you apologize? You want to sympathize, but be careful how you apologize. There […]
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This lovely creature is Mia, my 19-year-old daughter. She’s currently attending an international marketing program at Linnaeus University in Växjö, Sweden. No, I did not pressure her into the family trade; I was rather surprised when her final decision came in. I’m very proud of her, not only for attending the University but for having […]
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The job description for a marketing manager varies greatly. Some descriptions fall completely under analytics, budgeting, and client relations while others fall under creative implementation through digital media. Some, especially for smaller companies, describe what you could call a full-stack marketer. So, what type of marketer am I? I’m a digital media generalist with years […]
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