Solid marketing skills are generated through the merger of two crucial practices: traditional experience built over time and the ability to learn and adapt to the ever-changing mediums of digital media. It takes experience to intuitively know when and what is appropriate, but social trends of conduct also change along with technological advances. Due to my profession, I'm not only concerned with my own generation, but always keep an interest in all age groups. I stay engaged with young and old to understand what their expectations are, what mediums are preferred, and how they use various online platforms.
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Once you get into design, you’ll discover there are rules, rules, rules! Once you understand the rules, you’ll become a disciple forever and agonize over every amateur PowerPoint gone “designy”. Oh, those fuzzy drop shadows, the bevel & emboss, the Papyrus, the inappropriate center alignment!!! Yes, how about that text? Yep, text alignment is not […]
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Taking in the breathtaking view of the Santorini Archipelago is one of many amazing memories I’ve collected as a traveler. Yes, traveling the world is one of my passions. This online portfolio includes private passions as well as professional; I’ll share work examples as well as creative projects from home. I will also share design […]
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Leonardo da Vinci once said, “Art is Never finished, only abandoned,” but considering the many masterpieces he created in his lifetime, I have a feeling Leonardo knew a thing or two about time management. In marketing where we’re always working on multiple projects simultaneously, one simply cannot tackle one project at a time, expect to […]
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Branding is one of the most misunderstood and undervalued aspects of a business, abused even. Stretched logos, colorful borders in eblasts, Comic Sans in business emails, all-out creative Powerpoints with all the bells & whistles. It’s time for Brand Enforcement In a previous position years ago it became known to my co-worker and I that […]
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We’ve all sat there, staring at a bad review, wondering what went wrong. It doesn’t sound as if they are describing your company at all. You inquire about the incident within your company so you can figure out how to respond. Should you apologize? You want to sympathize, but be careful how you apologize. There […]
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This lovely creature is Mia, my 19-year-old daughter. She’s currently attending an international marketing program at Linnaeus University in Växjö, Sweden. No, I did not pressure her into the family trade; I was rather surprised when her final decision came in. I’m very proud of her, not only for attending the University but for having […]
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The job description for a marketing manager varies greatly. Some descriptions fall completely under analytics, budgeting, and client relations while others fall under creative implementation through digital media. Some, especially for smaller companies, describe what you could call a full-stack marketer. So, what type of marketer am I? I’m a digital media generalist with years […]
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NOCS “A thinking person’s Twilight.” Alex Beyman These are the first two novels in a series of five books. The other three have been written to some degree and exists in my head. View on Amazon Back story: When Dr. Rugenn finds a unique genetic transcription factor from a discovery long buried in a Norwegian […]
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