Off Subject Photography

Website Photography

Considerations For Website Photography You’re having a new website built and need fresh content. You schedule a photographer to take pictures of your business, but it’s hard to imagine exactly what you need. Because website images are often used in varying compositions, including as background images behind text, there are a few things to consider. […]

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Text Alignment

Text Alignment

Once you get into design, you’ll discover there are rules, rules, rules! Once you understand the rules, you’ll become a disciple forever and agonize over every amateur PowerPoint gone “designy”. Oh, those fuzzy drop shadows, the bevel & emboss, the Papyrus, the inappropriate center alignment!!! Yes, how about that text? Yep, text alignment is not […]

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Santorini 2015

This is Me

Taking in the breathtaking view of the Santorini Archipelago is one of many amazing memories I’ve collected as a traveler. Yes, traveling the world is one of my passions. This online portfolio includes private passions as well as professional; I’ll share work examples as well as creative projects from home. I will also share design […]

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TIme Management

Time Management

Leonardo da Vinci once said, “Art is Never finished, only abandoned,” but considering the many masterpieces he created in his lifetime, I have a feeling Leonardo knew a thing or two about time management. In marketing where we’re always working on multiple projects simultaneously, one simply cannot tackle one project at a time, expect to […]

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Brand Patrol Inspector Illustration

Brand Patrol

Branding is one of the most misunderstood and undervalued aspects of a business, abused even. Stretched logos, colorful borders in eblasts, Comic Sans in business emails, all-out creative Powerpoints with all the bells & whistles. It’s time for Brand Enforcement In a previous position years ago it became known to my co-worker and I that […]

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How to deal with bad reviews

We’ve all sat there, staring at a bad review, wondering what went wrong. It doesn’t sound as if they are describing your company at all. You inquire about the incident within your company so you can figure out how to respond. Should you apologize? You want to sympathize, but be careful how you apologize. There […]

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Mia in Sweden

Next Generation Marketers

This lovely creature is Mia, my 19-year-old daughter. She’s currently attending an international marketing program at Linnaeus University in Växjö, Sweden. No, I did not pressure her into the family trade; I was rather surprised when her final decision came in. I’m very proud of her, not only for attending the University but for having […]

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Street Vendor in Lisbon

What is it I do?

The job description for a marketing manager varies greatly. Some descriptions fall completely under analytics, budgeting, and client relations while others fall under creative implementation through digital media. Some, especially for smaller companies, describe what you could call a full-stack marketer. So, what type of marketer am I? I’m a digital media generalist with years […]

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Nocturnal Illumination


NOCS “A thinking person’s Twilight.” Alex Beyman These are the first two novels in a series of five books. The other three have been written to some degree and exists in my head. View on Amazon Back story: When Dr. Rugenn finds a unique genetic transcription factor from a discovery long buried in a Norwegian […]

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Orlando Thinkers Discussion

Orlando Thinkers’ Discussion

I adopted the Orlando Thinkers Discussions’ Meetup group at 640 members in 2015 and we’re now over 2,000 members going strong. It’s a fantastic group of highly educated, international, and deep-thinking individuals. The attendance is a nice mix of regulars, new members, and special interest goers. Our discussions typically remain civil, enlightening, and highly sociable. […]

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