What does a marketing manager do?

The job description for a marketing manager varies greatly. Some descriptions fall completely under analytics, budgeting, and client relations while others fall under creative implementation through digital media. Some, especially for smaller companies, describe what you could call a full-stack marketer.

So, what type of marketer am I?

I’m a digital media generalist with years of experience in marketing. Educated and experienced in web, video, animation, and graphic design I’m able to lead a team in all areas of marketing: SEO, PPC Campaigns, design, video production, web, print, analytics, and social media. However, I am not trained solely on how to operate software; I have a solid education studying design principles, film production – from pre to post-production, and ethical/legal concerns of the industry.

Generational

Solid marketing skills are generated through the merger of two crucial practices: traditional experience built over time and the ability to learn and adapt to the ever-changing mediums of digital media. It takes experience to intuitively know when and what is appropriate, but social trends of conduct also change along with technological advances. Due to my profession, I’m not only concerned with my own generation, but always keep an interest in all age groups. I stay engaged with young and old to understand what their expectations are, what mediums are preferred, and how they are used.

Some of the platforms, software, and frameworks most recently used

  • Moz
  • Adroll
  • MailChimp
  • Constant Contact
  • WordPress
  • Bootstrap
  • Filezilla
  • Streamline (CRM)
  • LiveRez (CRM)
  • Basecamp
  • Analytics
  • Adwords
  • MyBusiness
  • Gmail
  • Docs/Sheets
  • Dreamweaver
  • Photoshop
  • Illustrator
  • InDesign
  • AfterEffects
Featured image: How cute is this street-marketer in Lisbon sporting the goods he sells while wearing a jacket that reads, “Dangerous”? As a bonus, he’s carrying a tote bag from IKEA, a company started in my tiny hometown of Älmhult. Love this!