Month: September 2019

Brand Patrol Inspector Illustration

Brand Patrol

Branding is one of the most misunderstood and undervalued aspects of a business, abused even. Stretched logos, colorful borders in eblasts, Comic Sans in business emails, all-out creative Powerpoints with all the bells & whistles. It’s time for Brand Enforcement In a previous position years ago it became known to my co-worker and I that […]

Read More

How to deal with bad reviews

We’ve all sat there, staring at a bad review, wondering what went wrong. It doesn’t sound as if they are describing your company at all. You inquire about the incident within your company so you can figure out how to respond. Should you apologize? You want to sympathize, but be careful how you apologize. There […]

Read More
Mia in Sweden

Next Generation Marketers

This lovely creature is Mia, my 19-year-old daughter. She’s currently attending an international marketing program at Linnaeus University in Växjö, Sweden. No, I did not pressure her into the family trade; I was rather surprised when her final decision came in. I’m very proud of her, not only for attending the University but for having […]

Read More
Street Vendor in Lisbon

What is it I do?

The job description for a marketing manager varies greatly. Some descriptions fall completely under analytics, budgeting, and client relations while others fall under creative implementation through digital media. Some, especially for smaller companies, describe what you could call a full-stack marketer. So, what type of marketer am I? I’m a digital media generalist with years […]

Read More