Year: 2019

TIme Management

Time Management

Leonardo da Vinci once said, “Art is Never finished, only abandoned,” but considering the many masterpieces he created in his lifetime, I have a feeling Leonardo knew a thing or two about time management. In marketing where we’re always working on multiple projects simultaneously, one simply cannot tackle one project at a time, expect to […]

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Brand Patrol

Brand Patrol

Branding is one of the most misunderstood and undervalued aspects of a business, abused even. Stretched logos, colorful borders in eblasts, Comic Sans in business emails, all-out creative Powerpoints with all the bells & whistles. It’s time for Brand Enforcement In a previous position years ago it became known to my co-worker and I that […]

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Reviews

How to deal with bad reviews

We’ve all sat there, staring at a bad review, wondering what went wrong. It doesn’t sound as if they are describing your company at all. You inquire about the incident within your company so you can figure out how to respond. Should you apologize? You want to sympathize, but be careful how you apologize. There […]

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Mia in Sweden

Next Generation Marketers

This lovely creature is Mia, my 19-year-old daughter. She’s currently attending an international marketing program at Linnaeus University in Växjö, Sweden. No, I did not pressure her into the family trade; I was rather surprised when her final decision came in. I’m very proud of her, not only for attending the University but for having […]

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Street Vendor in Lisbon

What is it I do?

The job description for a marketing manager varies greatly. Some descriptions fall completely under analytics, budgeting, and client relations while others fall under creative implementation through digital media. Some, especially for smaller companies, describe what you could call a full-stack marketer. So, what type of marketer am I? I’m a digital media generalist with years […]

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Nocturnal Illumination

Nocs

NOCS “A thinking person’s Twilight.” Alex Beyman These are the first two novels in a series of five books. The other three have been written to some degree and exists in my head. View on Amazon Back story: When Dr. Rugenn finds a unique genetic transcription factor from a discovery long buried in a Norwegian […]

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Orlando Thinkers Discussion

Orlando Thinkers’ Discussion

I adopted the Orlando Thinkers Discussions’ Meetup group at 640 members in 2015 and we’re now over 2,000 members going strong. It’s a fantastic group of highly educated, international, and deep-thinking individuals. The attendance is a nice mix of regulars, new members, and special interest goers. Our discussions typically remain civil, enlightening, and highly sociable. […]

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Arc de Triomphe

World Traveler

I was born and raised in Sweden but during a round trip to L.A. fate decided to meddle and make me a permanent resident here in the U.S. I eventually ended up in Orlando and have lived here over two decades now. Surrounded by a multitude of neighboring countries Europeans commonly travel abroad. Although I […]

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