Category: Design

Off Subject Photography

Website Photography

Considerations For Website Photography You’re having a new website built and need fresh content. You schedule a photographer to take pictures of your business, but it’s hard to imagine exactly what you need. Because website images are often used in varying compositions, including as background images behind text, there are a few things to consider. […]

Read More
Text Alignment

Text Alignment

Once you get into design, you’ll discover there are rules, rules, rules! Once you understand the rules, you’ll become a disciple forever and agonize over every amateur PowerPoint gone “designy”. Oh, those fuzzy drop shadows, the bevel & emboss, the Papyrus, the inappropriate center alignment!!! Yes, how about that text? Yep, text alignment is not […]

Read More
Brand Patrol Inspector Illustration

Brand Patrol

Branding is one of the most misunderstood and undervalued aspects of a business, abused even. Stretched logos, colorful borders in eblasts, Comic Sans in business emails, all-out creative Powerpoints with all the bells & whistles. It’s time for Brand Enforcement In a previous position years ago it became known to my co-worker and I that […]

Read More