Category: Marketing

TIme Management

Time Management

Leonardo da Vinci once said, “Art is Never finished, only abandoned,” but considering the many masterpieces he created in his lifetime, I have a feeling Leonardo knew a thing or two about time management. In marketing where we’re always working on multiple projects simultaneously, one simply cannot tackle one project at a time, expect to […]

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Brand Patrol

Brand Patrol

Branding is one of the most misunderstood and undervalued aspects of a business, abused even. Stretched logos, colorful borders in eblasts, Comic Sans in business emails, all-out creative Powerpoints with all the bells & whistles. It’s time for Brand Enforcement In a previous position years ago it became known to my co-worker and I that […]

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Reviews

How to deal with bad reviews

We’ve all sat there, staring at a bad review, wondering what went wrong. It doesn’t sound as if they are describing your company at all. You inquire about the incident within your company so you can figure out how to respond. Should you apologize? You want to sympathize, but be careful how you apologize. There […]

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